e7e7 Privacy Policy — How We Protect Your Personal Data

1 Introduction & Scope

This Privacy Policy applies to all personal data processed by e7e7 in connection with the operation of the e7e7 online betting and casino platform, accessible at https://e7e7.io and any associated mobile interfaces. It applies to all registered players, visitors who browse the platform without registering, and individuals who contact e7e7 through any support channel.

e7e7 is committed to handling your personal data with transparency, integrity, and security. This policy has been written in plain English to ensure that players across Bangladesh can understand their rights and how their information is used. Where legal or technical terminology is unavoidable, we have included explanations.

This Privacy Policy should be read alongside the e7e7 Terms & Conditions and the Responsible Gaming Policy, both of which are published on this platform. In the event of any conflict between this policy and those documents on a data protection matter, this Privacy Policy takes precedence.

e7e7 reserves the right to update this Privacy Policy at any time. The current version, together with its effective date, is always available at e7e7.io/privacy-policy. Continued use of the platform after any update constitutes acceptance of the revised policy.

2 Data We Collect

e7e7 collects personal data in the following categories. We collect only what is necessary to operate the platform safely and in compliance with applicable obligations.

e7e7 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (other than where a photograph is submitted as part of KYC), or health data, unless specifically required for responsible gaming intervention purposes and with your explicit consent.

3 How We Collect Your Data

e7e7 collects your personal data through the following channels:

• Directly from you: When you complete the registration form, submit KYC verification documents, make a deposit or withdrawal request, contact the support team, respond to a survey, or participate in a promotion.
• Automatically during platform use: Technical data such as your IP address, device identifiers, browser type, and session activity are captured automatically each time you access the e7e7 platform via standard web server logs and cookies. See Section 7 for full cookie details.
• From payment providers: When you initiate a deposit or withdrawal via bKash, Nagad, Rocket, or Upay, those providers may share transaction confirmation data — including your mobile wallet number and transaction reference — with e7e7 for the purpose of crediting or debiting your account balance.
• From KYC verification partners: Where e7e7 uses a third-party identity verification service to validate your NID, passport, or other documents, that service may return verification status and data quality flags to e7e7.
• From fraud detection and security tools: e7e7 uses automated risk-scoring tools that may process technical and behavioural data to identify suspicious activity. These tools generate flags that are reviewed by the e7e7 security team.

4 How We Use Your Data

e7e7 uses the personal data it collects for the following specific purposes:

• Account creation and management: To register your account, verify your identity and age (21+), and maintain your account profile throughout your use of the platform.
• Payment processing: To process deposit and withdrawal requests via bKash, Nagad, Rocket, and Upay, reconcile transactions, and maintain accurate financial records.
• Platform delivery: To provide access to betting markets, casino games, slots, and all other products and features available on e7e7.
• Customer support: To respond to your queries, resolve disputes, investigate complaints, and provide technical assistance.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, bonus abuse, and unauthorised account access.
• Legal compliance: To comply with anti-money laundering obligations, record-keeping requirements, and any lawful requests from financial intelligence or law enforcement authorities in Bangladesh.
• Responsible gaming: To monitor gaming behaviour for signs of problem gambling, apply deposit limits and self-exclusion settings you have requested, and send responsible gaming reminders where appropriate.
• Platform improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and content of the e7e7 platform.
• Marketing (where you have opted in): To send you promotional offers, bonus notifications, and updates about new games or features via email or SMS. You may opt out at any time — see Section 12.

5 Legal Basis for Processing

e7e7 processes your personal data on one or more of the following legal bases depending on the category of data and the purpose of processing:

• Contractual necessity: Processing that is necessary to perform the contract between you and e7e7 — including account registration, payment processing, and platform delivery — is carried out on the basis that it is required to fulfil our contractual obligations to you.
• Legal obligation: Processing necessary for e7e7 to comply with applicable legal requirements — including KYC verification, anti-money laundering record-keeping, and responding to lawful authority requests — is carried out on the basis of legal obligation.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and aggregated analytics is carried out on the basis of e7e7's legitimate interest in operating a safe, fair, and sustainable platform, where those interests are not overridden by your data protection rights.
• Consent: Processing for direct marketing purposes — including promotional emails and SMS — is carried out on the basis of your freely given, informed consent at registration. You may withdraw this consent at any time without affecting the lawfulness of any prior processing.

6 Sharing Your Data

e7e7 does not sell your personal data to third parties. We share your data with external parties only in the circumstances described below, and only to the extent necessary for the stated purpose.

• Payment service providers: bKash, Nagad, Rocket, and Upay receive the minimum financial data necessary to process your deposit and withdrawal transactions. Each provider operates under its own privacy policy and applicable financial regulation in Bangladesh.
• Game content providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe may receive your account identifier and session data to deliver game content and maintain game integrity. These providers do not receive your full identity or financial data.
• KYC and identity verification services: Where e7e7 uses a third-party provider to verify your NID or other documents, that provider processes only the data necessary for the verification task and is contractually prohibited from retaining or using your data for any other purpose.
• Fraud prevention and risk management tools: Anonymised or pseudonymised technical and behavioural data may be shared with fraud detection platform providers to identify patterns associated with bonus abuse, multi-accounting, or other prohibited conduct.
• Legal and regulatory authorities: e7e7 may disclose personal data to law enforcement agencies, financial intelligence units, or other government authorities in Bangladesh where required by law or in response to a lawful request. e7e7 will not notify you of such disclosure where doing so would be unlawful or would prejudice an investigation.
• Business transfers: In the event of a merger, acquisition, or sale of substantially all of the e7e7 business, your personal data may be transferred to the acquiring entity. We will notify registered players via email prior to any such transfer and describe any changes to this Privacy Policy that result from it.

All third-party data processors engaged by e7e7 are subject to data processing agreements that require them to maintain the confidentiality and security of your data, process it only for the purposes specified by e7e7, and comply with applicable data protection standards.

7 Cookies & Tracking Technologies

e7e7 uses cookies and similar tracking technologies on its website to ensure the platform functions correctly, to understand how players interact with the site, and — where you have consented — to deliver relevant promotional content.

A cookie is a small text file stored on your device by your browser when you visit a website. Cookies do not contain executable code and cannot access other files on your device. The following categories of cookies are used on e7e7:

• Strictly necessary cookies: These cookies are essential for the platform to function. They manage your login session, maintain your account balance display, and enable the secure transmission of data between your device and e7e7 servers. These cookies cannot be disabled without significantly impairing your ability to use the platform.
• Functional cookies: These cookies remember your preferences — such as your preferred language setting, responsible gaming limits you have configured, and display options — so you do not need to re-enter them each session.
• Analytics cookies: e7e7 uses anonymised analytics cookies to measure platform traffic, identify which pages are most visited, and understand player navigation patterns. This data is used exclusively for improving platform performance and is not linked to individual player profiles.
• Marketing cookies (consent-based): Where you have opted in to marketing communications, e7e7 may use cookies to track which promotions you have viewed or clicked, in order to avoid sending duplicate offers and to measure campaign effectiveness. You may withdraw consent for marketing cookies at any time through your account settings.

You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair platform functionality. Deleting cookies will log you out of any active session.

8 Data Retention

e7e7 retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, subject to the following minimum retention periods:

Where data is retained beyond account closure to satisfy legal obligations, it is held in a restricted-access archive and is not used for any operational or marketing purpose. At the end of the applicable retention period, data is securely deleted or irreversibly anonymised.

9 Data Security

e7e7 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• SSL/TLS encryption: All data transmitted between your browser or app and the e7e7 servers is encrypted using industry-standard SSL/TLS protocols, ensuring that your login credentials, payment information, and personal details cannot be intercepted in transit.
• Password hashing: Account passwords are never stored in plain text. e7e7 uses industry-standard one-way hashing algorithms to store password credentials. Even e7e7 technical staff cannot read your password.
• Access controls: Access to systems and databases containing personal data is restricted on a strict need-to-know basis. Staff with data access privileges are subject to confidentiality obligations and regular security training.
• Intrusion detection and monitoring: e7e7 employs continuous server monitoring and automated intrusion detection systems to identify and respond to potential security incidents in real time.
• Regular security assessments: The e7e7 platform undergoes periodic security reviews to identify and remediate vulnerabilities before they can be exploited.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, e7e7 will notify affected players without undue delay, describing the nature of the breach, the data involved, and the steps being taken to address it.

10 Your Data Rights

As a player on the e7e7 platform, you hold the following rights in respect of your personal data. To exercise any of these rights, submit a written request to [email protected] from the email address registered to your account. e7e7 will acknowledge your request within 48 hours and provide a substantive response within 30 calendar days.

Note that some of these rights are not absolute and may be limited where e7e7 has overriding legal obligations — for example, the right to erasure cannot override the 5-year KYC document retention requirement imposed by anti-money laundering law. Where e7e7 declines a data rights request in whole or in part, we will explain the reason in writing.

11 Children & Minors

The e7e7 platform is strictly for adults aged 21 years and above. e7e7 does not knowingly collect, process, or retain personal data relating to individuals under the age of 21. Registration by any person under 21 is prohibited under the e7e7 Terms & Conditions.

Where e7e7 becomes aware, through KYC review or other means, that a registered account is held by a person under the age of 21, the account will be suspended immediately. All funds in the account will be held pending an investigation, and any winnings associated with the account will be forfeited. KYC identity documentation submitted by the minor will be deleted after the investigation is complete, subject to any legal obligation to retain records of the incident.

If you are a parent or guardian and believe that a person under 21 in your care has created an e7e7 account, please contact the support team at [email protected] immediately. e7e7 takes underage gambling very seriously and will act promptly on any such report. We also encourage families to use parental control software to restrict access to online gambling platforms on shared or family devices.

12 Marketing Communications

e7e7 sends promotional communications — including bonus offers, game announcements, seasonal promotions tied to events such as BPL, IPL, T20 World Cup, Eid, and Pohela Boishakh — only to players who have opted in to receive such messages during registration or subsequently through their account settings.

You may withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences in your e7e7 account settings.
• Clicking the unsubscribe link included in every promotional email sent by e7e7.
• Sending a written opt-out request to [email protected] from your registered email address.

Opt-out requests are processed within 5 business days. Please note that withdrawing consent for marketing communications does not affect your ability to receive transactional messages — such as deposit confirmations, withdrawal notifications, KYC requests, and account security alerts — which are sent as part of the e7e7 service and cannot be disabled while your account is active.

13 Policy Updates

e7e7 reviews this Privacy Policy periodically and reserves the right to update or amend it at any time. All changes will be published on this page at e7e7.io/privacy-policy, accompanied by a revised effective date at the top of the document.

Where an amendment materially affects the way e7e7 processes your personal data — for example, where we introduce a new category of processing or engage a new category of third-party processor — e7e7 will endeavour to notify registered players in advance via the email address associated with their account or through an in-platform notification.

It is your responsibility to review this Privacy Policy periodically to remain informed of any changes. Your continued use of the e7e7 platform following the publication of any amendment to this policy constitutes your acknowledgement of the updated terms. If you do not accept any amendment, you must cease using the platform and contact [email protected] to request account closure and withdrawal of your remaining balance.

14 Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a complaint about how e7e7 has handled your personal data, please contact the e7e7 data support team through the following channels:

• Email: [email protected] (plain text — not a clickable link; copy and paste into your email client). Please include your registered username and a clear description of your query or complaint.
• WhatsApp: +880 1700 000000 — available 24 hours a day, 7 days a week, Bangladesh Standard Time (UTC+6).
• Response commitment: All privacy-related queries are acknowledged within 48 hours. Substantive responses are provided within 30 calendar days.

e7e7 treats all privacy complaints seriously and will investigate each one thoroughly. If you are not satisfied with the outcome of e7e7's internal complaints process, you may escalate your complaint to the relevant data protection or consumer protection authority in Bangladesh.

For responsible gaming concerns specifically — including requests to activate deposit limits, cooling-off periods, or self-exclusion — please also visit the Responsible Gaming page, which contains detailed guidance on the tools available to you and how to access them.